8/21 WSJ has a tidbit that says a third of Americans “expect to rely most on personal savings and investments in retirement, rather than employer accounts or Social Security…Among those ages 18-34, that percentage rises to nearly 50%.”
Dare I say that this last part of that statement only substantiates what I’ve been saying about trust? Younger generations don’t trust Madison Avenue, politicians, big business, or, as it seems, the general well-being of their country. Probably for good reasons, too.
The challenge is…how does someone reach them and earn their trust. Marketers want to do so to sell products. Politicians want to do so to sell promise. But how about beyond that… how about truth? Truth?
And outside this country, how do we reach a world that somehow thinks we have it all together? If someone from Lithuania, the country in the world with the highest suicide rate in the world, says to you, “Hey, you’re an American. I want to be like you”, what would you say to them to point them in the right direction?
“He is no fool who who gives up what he cannot keep to gain that which he cannot lose”
– Jim Elliot